Order costs with a basis first.
Organize business goals, order costs, and available historical data.
See the actual stepsFacebook advertising plans
An advertising plan.From goals to experiments.
Move advertising discussions from goals and data to a testable experiment plan.
Project names and actual information were cropped out; only the general introduction is shown. No new project, data analysis, creative generation, or ad placement occurred. Ad performance is not implied.
Order costs with a basis first.
Audience and creative hypotheses made clear.
Move advertising discussions from goals and data to a testable experiment plan.
This feature's focus8
advertising-plan workflow pages
Source: information, business goals, data, insights, strategy, creative, budget experiments, and review execution. This feature does not automatically run ads.
See this feature's highlights.
real work.
Details worth exploring.
Audience and creative hypotheses made clear.
Prepare audience hypotheses, strategy, material direction, and creative concepts.
See the actual stepsBudgets and stop criteria written down.
Record budgets, experiment metrics, and stop criteria, then review.
See how to checkUnderstand the tool and human handling separately
What the tool handles.
What you decide.
Order costs with a basis first.
Move advertising discussions from goals and data to a testable experiment plan.
Prepare audience hypotheses, strategy, material direction, and creative concepts.
3 key points.
After confirmation, continue.
- Without historical data, provide calculations only.
- Verify audience capabilities in the actual account.
- Generating a plan does not automatically run ads or guarantee results.
This compares feature handling scopes. Scenarios explain the sequence, not measured efficiency or completed customer cases.
Explain the feature through real work
This time.
experiments.
Suppose a new product has no advertising history.
Hypothetical scenario · Feature explanation, not a customer case or completed AI resultUse an apparently precise advertising return forecast directly.
State calculation assumptions and define experiment metrics and stopping conditions before deciding to proceed.
When to use it
Prepare first.
Make this task specific.
When preparing a Facebook advertising plan, define the goal and order costs before discussing audiences, creative and experiments.
Business information
goals, order costs and available historical data.
Experiment preparation
audience assumptions, creative direction, budget and stopping conditions.
Complete steps
From the start.
To the next step.
8 workflow pages cover information, business goals, data, insights, strategy, creative, budget experiments and execution review. Compare order costs, audiences, assets and stop conditions. Without historical data, only estimates are made; advertising is not launched automatically.
01
Organize business goals, order costs, and available historical data.
02
Prepare audience hypotheses, strategy, material direction, and creative concepts.
03
Record budgets, experiment metrics, and stop criteria, then review.
Connect the work from step to step
Make this step clear.
Connect the next step.
Verify authorization and capabilities on the actual platform. The user runs ads and reviews actual data.
Return to Content creation and marketing for the complete workflowUnderstand before use
Bring the actual conditions.
Continue this step of the work.
Without historical data, calculations are estimates only. Audience capabilities require account verification. This feature does not automatically run ads.
Product facts and FAQsBack to the product feature directoryMore details in this product
Authorized advertising and search data access
Give data a clear source and authorization scope.
Explore this feature on its own